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The new GB Platinum brand answers these questions within the framework of developing this unique intercultural brand from CYBEX founder Martin Pos and his father-figure, friend and mentor, the founder of Goodbaby, Zhenghuan Song. "Design is an expression of our personality and culture. We articulate our style through the products and the story behind the brand. The perfect symbiosis of fashion and modern industrial design is the unique signature of our new design language" explains Martin Pos. They have made it their mission to align rebellious technologies with iconic design. "We do not accept technical boundaries, and ask ourselves, why not?. When people from different cultures come together, and think without restrictions, unbelievable things happen" says Zhenghuan Song. GB invites you on a special journey into the future – "Future Perfect" as a clear commitment to our "never-look-back" culture!